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Journalist 2.0 Alexandr Mitrofanov: "an old-school journalist" in online environment
Krupa, Adam ; Hájek, Roman (advisor) ; Zápotocký, Jan (referee)
The thesis studies the way the journalists, who were used to publish their work in printed media, act in the environment of social network, namely Twitter. I primarily focused on a Twitter account of an influential political columnist, Alexandr Mitrofanov, who had been a long-term contributor to Právo newspaper. Mitrofanov has adapted very well on Twitter. Recently he is mostly known as a micro blogger, he has more than fifty thousand followers. The objective of the research is to find out how and in which way Mitrofanov is active on his Twitter account, what contributions, articles, or comments he posts and in which topics he is interested. I have used the Quantitative content analysis method to assess Mr. Mitrofanov's tweets. The results of the research indicate that Mitrofanov posts tweets every day, there is almost no difference between weekdays and weekends. He mainly makes comments on his follower's tweets. Alexandr Mitrofanov rarely retweets. He hardly ever uses hashtags. Mitrofanov's aversion to use this key element of Twitter (the tool which helps to sort topics and keep track of the news) is a proof that despite of high degree of adaptation to the online environment, Alexandr Mitrofanov still remains an "old-school journalist".
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Semiotic analysis of hashtags on Instagram
Svobodová, Kristýna ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This thesis aims to research hashtags on Instagram via the semiotics analysis. The research is based on Leoš Mareš's Instagram profile, which is one of the most successful accounts within the Czech environment, and uses specific types of hashtags. Therefore, it provides a quality data corpus for the research. At the beginning of the thesis the subject of semiotics is introduced, also other key terms, such as meaning, sign, semantics, pragmatics, and syntactic, denotation and connotation, and language tropes. Following there is an introduction of the new media, Instagram, and hashtags. Hashtags are described within the Twitter background, since most of the studies are focused on hashtags on Twitter. The practical part of this thesis is based on Morris's division of semiotics, which is syntactic, semantics, and pragmatics. It studies how hashtags follow and refer to each other, what is the relationship between the photograph and hashtags, and what are the assumptions for understanding the whole post. At the end of the thesis the findings are summarized, and the patterns of hashtags' occurrence are shown.
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Semiotic analysis of hashtags on Instagram
Svobodová, Kristýna ; Šoltys, Otakar (advisor) ; Podzimek, Jan (referee)
This thesis aims to research hashtags on Instagram via the semiotics analysis. The research is based on Leoš Mareš's Instagram profile, which is one of the most successful accounts within the Czech environment, and uses specific types of hashtags. Therefore, it provides a quality data corpus for the research. At the beginning of the thesis the subject of semiotics is introduced, also other key terms, such as meaning, sign, semantics, pragmatics, and syntactic, denotation and connotation, and language tropes. Following there is an introduction of the new media, Instagram, and hashtags. Hashtags are described within the Twitter background, since most of the studies are focused on hashtags on Twitter. The practical part of this thesis is based on Morris's division of semiotics, which is syntactic, semantics, and pragmatics. It studies how hashtags follow and refer to each other, what is the relationship between the photograph and hashtags, and what are the assumptions for understanding the whole post. At the end of the thesis the findings are summarized, and the patterns of hashtags' occurrence are shown.
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Journalist 2.0 Alexandr Mitrofanov: "an old-school journalist" in online environment
Krupa, Adam ; Hájek, Roman (advisor) ; Zápotocký, Jan (referee)
The thesis studies the way the journalists, who were used to publish their work in printed media, act in the environment of social network, namely Twitter. I primarily focused on a Twitter account of an influential political columnist, Alexandr Mitrofanov, who had been a long-term contributor to Právo newspaper. Mitrofanov has adapted very well on Twitter. Recently he is mostly known as a micro blogger, he has more than fifty thousand followers. The objective of the research is to find out how and in which way Mitrofanov is active on his Twitter account, what contributions, articles, or comments he posts and in which topics he is interested. I have used the Quantitative content analysis method to assess Mr. Mitrofanov's tweets. The results of the research indicate that Mitrofanov posts tweets every day, there is almost no difference between weekdays and weekends. He mainly makes comments on his follower's tweets. Alexandr Mitrofanov rarely retweets. He hardly ever uses hashtags. Mitrofanov's aversion to use this key element of Twitter (the tool which helps to sort topics and keep track of the news) is a proof that despite of high degree of adaptation to the online environment, Alexandr Mitrofanov still remains an "old-school journalist".
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